Amazon Fire TV · Advertising Experiences
I design advertising experiences that live within an entertainment product, balancing the needs of advertisers with the behaviors and expectations of Fire TV customers.
As an Art Director and Visual Product Designer, I lead visual direction across Fire TV Ads, working across product, UX, brand, and advertising to turn complex business needs into clear, scalable experiences.
My work spans concept development, visual systems, UX/UI, creative direction, and production, partnering with cross-functional teams to bring ideas from early exploration through execution.
A R T D I R E C T O R / V I S U A L P R O D U C T D E S I G N E R
Sneak Peek: Coming Soon
Enhanced Placements
New Experiences
New Innovation
Featured Projects
01 Responsive Display Ads
The team was tasked to launch Responsive eCommerce display ads (ReC), a demand pool commonly used on other publishers that features endemic products available for purchase via Fire TV product detail pages. his will enable REC advertisers to reach incremental Fire TV users without having to do any changes to their campaign setup or workflows.
R O L E: V I S U A L D E S I G N E R
Right information hierarchy. Content is structured and presented in a way that highlights the right focus and is easy to follow.
Scalability. The design works for a variety of brand maturity, product types and assets quality.
Cleanness.
Harmony. Design works well for the living room environment
Design North Star
Design Exploration and Learnings
Round 1:
✓ Template looks good in living room, information is clear.
✗ Template did not work for images where product was not obvious
Round 2:
✓ Template is clear by isolating the product.
✗ Only worked for product shots with specific angles, would not scale.
Final Designs
D I S P L A Y A D
C L I C K - T O - D E S T I N A T I O N
As part of our Non-Media & Entertainment program, we opened up placements within the Fire TV UI for advertisers interested in running engaging and unique experiences on TV. In order to successfully launch our program, we needed to work with advertisers, agencies and partners to create visuals that not only met Amazon’s high beauty bar, but that also deliver on our promise to end-customers of delivering a world class watching experience.
02 Fire TV Landing Page Templates Design
A R T D I R E C T I O N / U X D E S I G N
When Fire TV Ads launched a new category of placements in 2021, we were designing in largely uncharted territory. There were few established standards for how advertising should integrate with the Fire TV experience. I developed the creative strategy and foundational guidelines that established principles for how ads should look, behave, and coexist with content,creating alignment across product, design, creative, and advertiser teams while giving the category a framework to scale.
03 Ad CX Creative Direction
A R T D I R E C T I O N / U X D E S I G N